We Are Niche Experts in Various Aspects of the Media Business -- All Dedicated to Helping You Do Better
WHO WE ARE
Stone & Associates is a group of veteran managers, most of whom have spent their working lives in the media business. Each associate has a particular niche. Among our activities we:
Ø advise senior management on the clear way forward for expanding markets and increasing margins
Ø advise what needs to be done to ensure double-digit percentage annual contribution increases
Ø negotiate major contracts on your behalf (are you paying too much or leaving money on the table?)
Ø give internal presentations about news to non-editorial staff of media organizations who don’t really understand their company’s media business
Ø act as your news representative in Switzerland
Ø provide sales and motivational training, emphasizing specific problem solving
Ø produce original research about the European media and also report on media research produced by governmental and non-governmental bodies that seldom makes headlines
Ø give after lunch/dinner speeches to non-media groups/meetings that are often amazed hearing how the news reaches their morning newspaper or the evening television newscast
Ø give after lunch/dinner speeches to media groups interested in hearing the latest information affecting their industry
Ø organize sales conferences, providing all the video and technical requirements for such meetings including the visuals to match the speaker’s text
Ø organize major exhibitions for clients/prospects
Ø produce on your behalf regular company newsletters and/or other publications
Ø advise companies how to deal with the journalistic feeding frenzy when the media start to pounce as they smell trouble.
Ø advise on how to advance and protect the brand
Ø ensure that you give the best customer service
Ø have particular expertise in the workings of news agencies, news pictures agencies, and broadcasters
The leading associate is Philip M. Stone with more than 30 years experience in the media world. Based in Geneva, Switzerland, Mr. Stone has held several senior positions with news agencies, the most recent as Managing Director of Reuters Media business for Europe, the Middle East and Africa.
The associates are mostly those people Mr. Stone has worked with on different projects over the years. Thus, there is a long personal knowledge that the associates are of the highest calibre.
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